About us
Subaru, founded in 1953 by Fuji Heavy Industries in Japan, began its automotive journey with the Subaru 1500 and quickly distinguished itself by introducing the world’s first mass-produced all-wheel drive (AWD) passenger car, the Subaru Leone, in 1972.
Engineered for Indonesia, Built for the Bold
Built for the roads you take—and the life you lead
Built for the roads you take—and the life you lead
Subaru is exceptionally well-suited for the Indonesian market, offering a combination of capability, safety, and lifestyle alignment. Its signature Symmetrical All-Wheel Drive (AWD) system ensures confident handling across Indonesia’s varied terrains—whether navigating city streets, rural roads, or hilly regions.
For families who go further
For families who go further
For families, Subaru’s advanced safety features like EyeSight driver-assist and top-tier crash ratings deliver the peace of mind that modern drivers demand. As SUVs continue to rise in popularity among Indonesia’s middle- and upper-class consumers, models like the Forester and Crosstrek offer the perfect blend of practicality and performance.
Because life demands more than just a car
Because life demands more than just a car
More than just functional, Subaru speaks to a premium, adventure-driven lifestyle—setting itself apart from conventional, mass-market brands like other.
Boxer Engine and Symmetrical AWD
Known for its unique BOXER engine and Symmetrical AWD system, Subaru built a reputation for safety, reliability, and performance—further amplified by its rally-winning Impreza WRX models in the 1990s and 2000s. With a focus on engineering-driven innovation and a strong identity rooted in adventure and durability, Subaru has become a trusted global brand, especially valued in markets where road conditions demand confidence and control.
Boxer Engine and Symmetrical AWD
Boxer Engine and Symmetrical AWD
Global Awards Winner
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The Subaru Crosstrek is a two-time Car and Driver Editors’ Choice.
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The Subaru Outback is a Car and Driver Editors’ Choice six years in a row.
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#1 in Safety
Subaru is rated #1 in safety for five years running.
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#1 in Product Quality
Subaru is rated #1 in product quality for four years running.
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#1 in Customer Satisfaction
Subaru is rated #1 in customer satisfaction.
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#1 in Dependability
Subaru is rated #1 in customer dependability.
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#1 in Loyalty
Subaru is rated #1 in customer loyalty.
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The 2025 Subaru Crosstrek earned top marks with a 5-Star Overall Vehicle Score from the National Highway Traffic Safety Administration (NHTSA).
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The 2025 Subaru Outback earned top marks with a 5-Star Overall Vehicle Score from the National Highway Traffic Safety Administration (NHTSA).
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96% of Subaru vehicles sold in the last 10 years are still on the road today.
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96% of Subaru Forester vehicles sold in the last 10 years are still on the road today, more than the Toyota RAV4, Honda CR-V, Mazda CX-5, Hyundai Tuscon, Nissan Rogue, or Ford Escape.
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92% of Subaru WRX vehicles sold in the last 10 years are still on the road today.
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Built to Last
97% of Subaru Crosstrek vehicles sold in the last 10 years are still on the road today, more than the Honda HR-V or Toyota RAV4.
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In fact, 96% of Subaru Outback vehicles sold in the last 10 years are still on the road today, more than Honda CR-V, Toyota RAV4, or Hyundai Santa Fe.
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Best New Cars for Teens
The 2024 Subaru Crosstrek is one of the Best New Cars for Teens, according to Kelley Blue Book.
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TOP SAFETY PICK
The 2025 Subaru Forester is an IIHS TOP SAFETY PICK. (Excludes Wilderness models.)
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The 2025 Subaru WRX is a 2024 IIHS TOP SAFETY PICK.
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The 2025 Subaru Outback is an IIHS TOP SAFETY PICK for 16 years running (2009-2024).
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American Rallycross Champions
2024 Overall American Rally Association (ARA) Champion
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Serving Community with Love
Subaru. Forbes’ #1 automotive brand for social impact three years in a row.
OUR STORY
Subaru History
At Subaru, finding new and original ways to innovate is what drives us. We try and anticipate our customer needs and put our customers first in everything we do. It’s why we’ve been asking “what if” for the past 60 years.
Subaru History
OUR STORY
Safety History
At Subaru, finding new and original ways to innovate is what drives us. We try and anticipate our customer needs and put our customers first in everything we do. It’s why we’ve been asking “what if” for the past 60 years.
Safety History