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Banner image Adventure starts here
Award image Award image
Driven by Safety, Honored for Excellence
  • Recommendations based on evaluations from both highly respected organizations
  • Crosstrek, Forester, and Outback earn Best Choice for used vehicles
  • Consumer Reports ranks Subaru as the 2025 Best Overall Automotive Brand and 2025 Most Reliable Brand
  • As of March 2025, Subaru has received 74 IIHS TOP SAFETY PICK+ awards since 2013
Banner image Adventure starts here
Award image Award image
Driven by Safety, Honored for Excellence
  • Recommendations based on evaluations from both highly respected organizations
  • Crosstrek, Forester, and Outback earn Best Choice for used vehicles
  • Consumer Reports ranks Subaru as the 2025 Best Overall Automotive Brand and 2025 Most Reliable Brand
  • As of March 2025, Subaru has received 74 IIHS TOP SAFETY PICK+ awards since 2013
Why Subaru?
Safety first, Always!
Safety first, Always!
At Subaru, safety is a mindset. Because for us, it’s simple: adventures are better when you arrive safely.
Comfort without compromise
Comfort without compromise
Comfort for the kids, confidence for you. Enjoy every family drive without letting go of safety and reliability.
All-condition performance
All-condition performance
Confidence to drive anywhere—smooth in the city, stable in the rain, and strong on mountain roads.
Real value, built to last
Real value, built to last
96% of Subaru vehicles sold in the last 10 years are still on the road. (Source: Experian Automotive)
For Every Journey
Mid-size SUV
For Every Journey
Mid-size SUV
Fit Any Adventure
Compact SUV
Fit Any Adventure
Compact SUV
The Luxury of Comfort
Mid-size SUV
The Luxury of Comfort
Mid-size SUV
The Passion You Drive Daily
Wagon
The Passion You Drive Daily
Wagon
Drive What Moves You
Sedan
Drive What Moves You
Sedan
Pure Driving Excitement
Sports Coupe
Pure Driving Excitement
Sports Coupe
FOUR SUBARU SAFETY PHILOSOPHIES
Subaru all-around safety
Subaru's "Safety First" philosophy, rooted in aviation, drives their All-Around Safety system. Through Primary, Active, Preventive, and Passive Safety concepts, they relentlessly pursue innovation, aiming to deliver Enjoyment and Peace of Mind and an accident-free society.
Explore all-around safety
FOUR SUBARU SAFETY PHILOSOPHIES
1. Primary Safety – Before You Drive
Safety begins even before the engine starts.
Subaru designs its cabin with wide visibility and ergonomic medical-grade seats to keep the driver comfortable and focused. The goal is to reduce human error from the very beginning and create peace of mind before every journey.
Explore primary safety
1. Primary Safety – Before You Drive
2. Active Safety – While Driving
Safety that works while you're on the move.
Features like the Driver Monitoring System, Symmetrical AWD, and Vehicle Dynamics Control ensure stability and control, even in challenging road conditions. These systems work automatically to help keep you safe through every turn and situation.
Explore active safety
2. Active Safety – While Driving
3. Preventive Safety – To Avoid Accidents
Technology that helps prevent collisions.
Subaru is equipped with the EyeSight system and other advanced technologies that constantly monitor your surroundings. Features like automatic braking and lane keep assist help you avoid potential dangers before an accident occurs.
Explore preventive safety
3. Preventive Safety – To Avoid Accidents
4. Passive Safety – After a Collision
Protection when a crash is unavoidable.
In the event of a collision, features such as airbags, a collapsible engine, and side impact beams are there to protect you and your passengers. Subaru’s body structure is engineered to absorb impact energy and maintain cabin integrity.
Explore passive safety
4. Passive Safety – After a Collision
Subaru core technology
for your
enjoyment and
peace of mind
Explore

Flat, balanced, and fearless — the Subaru Boxer isn’t just an engine. It’s your center of gravity.
Explore

Rain, mud, gravel, or Monday traffic — Symmetrical AWD keeps you grounded
Explore

Engineered to protect what matters most — Subaru Global Platform keeps you safe
Explore

Before you see danger, EyeSight already did
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CUSTOMER TESTIMONY
Suka sekali jalan-jalan dengan mobil yang reliable dan nyaman.
Karena saya ga ngerti mesin maka saya butuh mobil yg ga rewel, jadi saya pilih Crosstrek.
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Istianti
Crosstrek Owners
CUSTOMER TESTIMONY
Memiliki DNA Rally dunia, Subaru BRZ sangat lincah dan enak untuk santai maupun agresif.
Masih keturunan Subaru WRC, penggerak AWD dan tempat duduk ergonomis bikin mobil ini tambah enak.
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Fitra Eri
WRX Owners
CUSTOMER TESTIMONY
Saya jadi suka nyetir lagi karena mengendarai Subaru senyaman itu.
Atas saran putra-putra saya, saya membeli Subaru Outback. Pengalaman touring Jakarta - Pangandaran 13 jam tanpa kendala.
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Teguh Hidayat
Outback Owners
CUSTOMER TESTIMONY
Seperti para adventurer dari seluruh Dunia, Crosstrek sangat bisa diajak adventure, roadtrip, dan overland.
Pelayanan tim Plaza Subaru juga sangat ramah dan memuaskan.
avatar
Jejelogy
Crosstrek Owners
CUSTOMER TESTIMONY
400cc lebih bertenaga dari generasi sebelumnya, sudah pasti horse power dan torsi sangat mantap.
Mesin boxer yang centre of gravitynya dibawah jadi sangat enak handlingnya. Pastinya enak buat harian dan drifting.
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Ziko Garasi Drift
Subaru BRZ Owners
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Find yourself in subaru
Which Subarist are you?
There is always a Subaru in each of us, find the Subaru product that suits your personality and everyday life.
Take the test
Once You Drive It, Ordinary Feels Boring.
Book a test drive and feel the difference Subaru makes.
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