Jakarta, May 16, 2024 – Subaru Indonesia and Plaza Subaru celebrate victories at various awards and the active lifestyle of Subaru enthusiasts by hosting the Subaru Active Lifestyle Fair. This event features a variety of exciting activities, including the EyeSight Experience, Boxer Engine Punch Contest, and special offers for ex-demo and ex-display vehicles, as well as various instant prizes and door prizes for visitors. The event will be held at Plaza Subaru Alam Sutera for four days from May 16-19, 2024, and is exclusively for visitors who have received an invitation from the Plaza Subaru dealer network.

Arie Christopher, Chief Executive Officer, Subaru Indonesia, said, "Subaru has received numerous awards in the first quarter of 2024, and in Indonesia, we want to celebrate Subaru's achievements worldwide and the active lifestyle of Subaru customers by holding the Subaru Active Lifestyle Fair (SALF). At this event, we will offer the best deals with the unique Subaru experience, which is fun, unique, and complete with the Japanese Omotenashi hospitality touch. Customers can contact our official WhatsApp at +62 851-8688-6060 (click WA) to get an invitation and attend the event during the available time slots, considering the limited space and units available."

At the SALF event, customers will have the opportunity to test the 4th generation Subaru EyeSight, try the Boxing Engine Punch Contest, and enjoy special offers that are only valid for the four days of this event, such as:

• Ex-demo and ex-display vehicles with an A rating on a 360-degree inspection from a third party

• Extension of factory warranty and Subaru Roadside Assistance for ex-demo and ex-display units

• Instant prizes like Dyson Airwrap, wheel upgrades, and MAP vouchers worth a total of over Rp. 25,000,000 for all vehicle purchase transactions at SALF

• Trade-in support worth Rp. 15,000,000 for customers who trade in their vehicles for units offered at SALF

• Instant prizes of a Kärcher K1 car wash pump for all vehicle purchase transactions at SALF

• The chance to win attractive door prizes such as a 65-inch 4K Smart TV, Dyson Vacuum Cleaner, and a Kärcher K1 car wash pump for all vehicle purchase transactions at SALF

All the above offer programs are subject to terms and conditions, cannot be combined with other promotions, and are only valid for on-site transactions during the SALF period from May 16-19, 2024, at Plaza Subaru Alam Sutera. Combined with the various awards received by Subaru, these offers are hard to miss for Subaru enthusiasts.

The various awards Subaru received in early 2024 are quite impressive, such as:

• IIHS Top Safety Pick+ 2024; the brand with the most IIHS awards since 2013

• Experian Automotive Research: 96% of Subarus sold in the last 10 years are still on the road today – vehicle registration data in America 2013 – 2023

• JD Power Residual Value Awards; best residual value awards in SUV & Sports car categories

• ACSI Rank. 1 in Quality for the Price: consumer surveys say Subaru offers the best value for quality, especially in Safety features

• 2023 IntelliChoice by MotorTrend: Subaru SUVs and Sedans have the lowest "Cost of Ownership" over 3 years compared to other products in the same segment

"With the various offers and Subaru's excellence proven by the numerous awards received globally, we are confident that SALF will be the best time to enjoy Subaru. We invite Subaru enthusiasts and potential customers to get closer to the Subaru brand and products, try the 4th generation EyeSight, get special offers for ex-demo and ex-display units, and receive instant prizes for attending customers," concluded Arie Christopher. Get further updates on Subaru events on Instagram @subaru.indonesia and get an invitation to visit SALF by contacting Subaru Indonesia's official WhatsApp at +62 851-8688-6060.

Kontak Media:
Ismail Ashlan, Marketing & PR General Manager, Subaru Indonesia

[email protected]

Delya Pratiwi, Marketing Communications Analyst, Subaru Indonesia

[email protected]