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About Subaru Indonesia

About Subaru Indonesia

Subaru Indonesia is the sole agent, distributor and importer of Subaru vehicles in Indonesia, part of the Plaza Auto Group which has 20 years of experience in the Indonesian automotive industry. We are committed to building and developing the Subaru brand with core technologies such as the Subaru Global Platform, BOXER Engine, and Symmetrical All-Wheel Drive. Our vision is to become a vehicle brand that provides "Enjoyment and Peace of mind".

In 2022, Subaru Indonesia started in 3S operation, Sales, Service, and Spare parts by opening a flagship dealer, Plaza Subaru Alam Sutera. With full support from Subaru Corporation Japan, Subaru Indonesia is committed to providing the best customer service. The first product launched by Subaru Indonesia under the patronage of PT Plaza Auto Mega is Subaru Forester MY 22.
Subaru Forester is a key SUV in Subaru's global strategy and is the best-selling model in Subaru history.

Subaru History

In July 1953, Fuji Heavy Industries Ltd. was established. About two years later, on April 1, 1955, Fuji Heavy Industries Ltd. absorbed five companies under one umbrella. “SUBARU” is a Japanese term that represents the open star cluster in Taurus “Pleiades”. The term was originally pronounced as "Misumaru" which means "to unite a group of six stars in the constellation Taurus" but the pronunciation changed from "Misumaru" to "Sumaru" and then to "SUBARU" over the years.

History of Subaru Indonesia

2020 - Subaru Corporation Japan appointed PT Plaza Auto Mega as sole agent, distributor, and importer of Subaru in Indonesia. Hence, Subaru Indonesia started its operation in building a brand and infrastructure throughout Indonesia.


2021 - Inauguration of Plaza Subaru Alam Sutera as an Official Service Center that is in line with Subaru's values ​​to provide Enjoyment and Peace of Mind.

That same year, Subaru's First Global All-Electric Vehicle SOLTERRA made its world debut. With the e-Subaru Global Platform as a dedicated BEV platform.


2022 - A historic year for the Subaru brand in Indonesia with three key milestones; Plaza Subaru Alam Sutera becomes the first Subaru 3S dealer with the launch of the all-new Subaru Forester, secondly, Subaru was accepted as GAIKINDO (Indonesian Automotive Industry Association) member.