Jakarta, December 8, 2023 – Today, Subaru Corporation Japan is present to officially inaugurate the opening of Plaza Subaru Bandung in collaboration with Subaru Indonesia and the official Plaza Subaru dealer network to strengthen the West Java market. The 6th Subaru 3S dealer (sales, service, & spare parts) in Indonesia is located at Jl. Pelajar Pejuang 45 No.47, Bandung, West Java. The inauguration of this sixth dealer was attended by Hajime Sasaki, General Manager Overseas Sales & Marketing Subaru Corporation Japan, Paula Dewiyanti, Board of Director Plaza Capital Group, Arie Christopher, Chief Executive Officer Subaru Indonesia, Satrio Artiono, General Manager Operation Plaza Subaru Bandung, and Decky Sastra, Founder Rawtyperiot.

Plaza Subaru Bandung is situated on a 660 m² land. The sixth Subaru dealer under Plaza Capital Group occupies a strategic location on the South protocol road of Bandung with a building area of 1450 m², including a showroom with 4 display cars and a workshop with 4 working bays. Plaza Subaru Bandung offers 3S services (sales, service, & spare parts) in accordance with the global brand identity standards set by Subaru Corporation Japan and the distinctive Omotenashi Experience principles.

Hajime Sasaki, General Manager Sales & Marketing, Subaru Corporation Japan, stated, "From statistical data, the Gross Regional Domestic Product (GRDP) of West Java is in the 3rd position after DKI Jakarta and East Java, in line with the growth of Subaru dealers under Plaza Capital Group, with the opening of Plaza Subaru Pondok Indah, Jakarta, and Plaza Subaru Surabaya this year, the opening of Plaza Subaru Bandung today aligns with the growth statistics and economic data. Therefore, we are very confident that Plaza Subaru has great potential to develop Subaru products and services in Bandung."

Arie Christopher, Chief Executive Officer, Subaru Indonesia, said, "Bandung is a very important city for Subaru, and there have been many customer voices wanting Subaru to return to Bandung. This is very motivating for us, especially since Bandung has a continuously increasing GRDP, rising more than 5 percent in the last 2 years. Additionally, looking back a bit, there were 2 official Subaru dealers that once served customers in Bandung. Therefore, we want to serve these loyal customers while continuing to develop this brand to new customers, those who enjoy off-road, adventure, and the world of motorsport."

Decky Sastra, Founder Rawtyperiot, said, "The collaborative approach that Subaru has is quite unique and received very high enthusiasm when we launched the first collection in 2022. Therefore, we are very excited to collaborate again to launch a collection in 2024. The themes of overland, performance garment, and colors that represent Subaru and Rawtyperiot will be the concept of the collection we will launch next year."

To mark the beginning of the collaboration between Subaru and Rawtyperiot, a special capsule collection was also launched at the opening of Plaza Subaru Bandung; "Mendung di Gunung." Inspired by the hilly topography of Bandung and the distinctive West Java batik, Mega Mendung, this collection includes 3 items: a keychain, card wallet, and tote bag that use natural colors and Subaru's brand identity. This collection celebrates the creativity of young people in Bandung and showcases Subaru's collaborative approach, especially with local brands that have high quality.

With the opening of Plaza Subaru Bandung, Subaru now has 6 (six) official dealer networks under the management of Plaza Subaru after the opening of its official dealerships in Alam Sutera Tangerang, Batam, Surabaya, Pondok Indah, and Tebet, South Jakarta. All Subaru dealers have a vision to provide Enjoyment and Peace of Mind with the Omotenashi experience to all customers. One tangible form of the Omotenashi experience is the Shuttle Service program for Plaza Subaru Bandung workshop customers for pick-up and drop-off during the vehicle repair process to the nearest office or shopping center.

During the opening period from today until December 31, 2023, Plaza Subaru Bandung comes with a series of attractive sales and after-sales programs. Here is the list of the Grand Opening programs from Plaza Subaru Bandung*:

Subaru Crosstrek sales program with 0% interest for tenors up to 3 years

Sales program for all Subaru types with a direct gift of Garmin Fenix 7s Pro Sapphire Solar Edition smartwatch

12% service and 8% spare parts discount for all Subaru models

"We invite all Subarists and potential customers to visit Plaza Subaru Bandung to get complete information such as sales, booking service, and other information. Customers can also contact Plaza Subaru Bandung at (022) 6317 4000, WhatsApp at +62 811-2112-667, or on Instagram at Plaza Subaru Bandung," Arie concluded at the end of the inauguration event.

To learn more about Subaru in Indonesia, consumers can contact a Subaru Sales Consultant or WhatsApp at +62851-8688-6060, visit the website www.subaruindonesia.com, or follow Subaru on social media at @subaru.indonesia.

Terms and conditions apply."

Media Contact:
Ismail Ashlan, Marketing & Public Relations General Manager, Subaru Indonesia

[email protected]

Delya Pratiwi, Marketing Communications Analyst, Subaru Indonesia

[email protected]