Subaru Indonesia Getting Closer to Gen-Z at Urban Sneakers Society 2023
Nov 10, 2023
Jakarta, November 4, 2023 – Subaru Indonesia once again took part in Indonesia's largest annual sneaker event; Urban Sneakers Society in an exclusive collaboration with The North Face. With the overarching theme, 'What does challenge mean to you?' Subaru brings a special feature that reinforces the confidence of Generation Z as they venture outdoors. This feature includes a 90s silhouette windbreaker, a playful patch shirt, and the Summit Series Jersey with best-in-class sweat absorption. All these elements align with the values embodied by the Subaru Crosstrek as the adventurous companion that can 'Fit any Adventure,' catering to the needs of today's youth.
USS 2023, held at the Jakarta Convention Center (JCC) from November 4 to 5, presents a series of increasingly captivating activities, ranging from exclusive product releases, brand collaborations, special promotions, to talk shows and entertainment. Not only that, by inviting guest stars from the art and film industry, as well as public figures from various industries outside Indonesia, USS is committed to being the right platform for fashion industry professionals and enthusiasts to interact and further develop.
During the 2-day event, the Subaru booth has been visited by over 10,000 attendees, with USS 2023 itself recording more than 200,000 ticket sales over the two days of Friday and Saturday (November 3-4, 2023). Ismail Ashlan, General Manager Marketing & Public Relations at Subaru Indonesia, stated, 'Subaru's participation as the sole four-wheeled automotive brand in Urban Sneakers Society aims to communicate the values of the Subaru Crosstrek, which not only 'Fits any Adventure' with its All-Wheel Drive capability but also 'Fits any Lifestyle' by being present at this largest annual sneaker event in Indonesia. Subaru comes with a collaboration that elevates performance clothing from The North Face, ensuring comfort in all weather conditions while remaining stylish and exclusive.'
Kontak Media:
Ismail Ashlan, General Manager Marketing & PR, Subaru Indonesia
Ismail.ashlan@subaruindonesia.com
Delya Pratiwi, Marketing Communications Analyst, Subaru Indonesia
Jakarta, November 4, 2023 – Subaru Indonesia once again took part in Indonesia's largest annual sneaker event; Urban Sneakers Society in an exclusive collaboration with The North Face. With the overarching theme, 'What does challenge mean to you?' Subaru brings a special feature that reinforces the confidence of Generation Z as they venture outdoors. This feature includes a 90s silhouette windbreaker, a playful patch shirt, and the Summit Series Jersey with best-in-class sweat absorption. All these elements align with the values embodied by the Subaru Crosstrek as the adventurous companion that can 'Fit any Adventure,' catering to the needs of today's youth.
USS 2023, held at the Jakarta Convention Center (JCC) from November 4 to 5, presents a series of increasingly captivating activities, ranging from exclusive product releases, brand collaborations, special promotions, to talk shows and entertainment. Not only that, by inviting guest stars from the art and film industry, as well as public figures from various industries outside Indonesia, USS is committed to being the right platform for fashion industry professionals and enthusiasts to interact and further develop.
During the 2-day event, the Subaru booth has been visited by over 10,000 attendees, with USS 2023 itself recording more than 200,000 ticket sales over the two days of Friday and Saturday (November 3-4, 2023). Ismail Ashlan, General Manager Marketing & Public Relations at Subaru Indonesia, stated, 'Subaru's participation as the sole four-wheeled automotive brand in Urban Sneakers Society aims to communicate the values of the Subaru Crosstrek, which not only 'Fits any Adventure' with its All-Wheel Drive capability but also 'Fits any Lifestyle' by being present at this largest annual sneaker event in Indonesia. Subaru comes with a collaboration that elevates performance clothing from The North Face, ensuring comfort in all weather conditions while remaining stylish and exclusive.'
Kontak Media:
Ismail Ashlan, General Manager Marketing & PR, Subaru Indonesia
Ismail.ashlan@subaruindonesia.com
Delya Pratiwi, Marketing Communications Analyst, Subaru Indonesia
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