Welcoming Subaru into City of Heroes, Grand Opening: Plaza Subaru Surabaya
May 26, 2023
Surabaya, May 25, 2023 – Today, Subaru Indonesia, in collaboration with its authorized dealer network Plaza Subaru, officially inaugurated the 3S dealer (Sales, Service, and Spare Parts), Plaza Subaru Surabaya, located at Jl. Mayjen HR. Muhammad No. 149, Surabaya. On this occasion, Subaru Indonesia also introduced the legendary model, The all-new Subaru WRX, and the latest compact SUV, The all-new Subaru Crosstrek, for the East Java region. The inauguration of Plaza Subaru Surabaya signifies Subaru's commitment to developing its brand and services through an official dealer network that adheres to international standards set by Subaru Corporation Japan and the distinctive hospitality of Omotenashi at every touchpoint with customers.
"The inauguration of Plaza Subaru Surabaya with its comprehensive 3S facilities underscores Subaru's dedication to enhancing its brand and services through an official dealer network that upholds international standards set by Subaru Corporation Japan and the unique Omotenashi hospitality at every customer interaction point. Our vision is to provide 'Enjoyment and Peace of Mind' throughout every process with customers and Subaru enthusiasts. Surabaya city itself is the economic heart of East Java province, experiencing rapid economic growth. This background factored into choosing this location to establish Subaru's third official dealership in Indonesia," said Arie Christopher, Chief Operating Officer of Subaru Indonesia.
Surabaya was chosen as the site for Subaru's third dealership in Indonesia due to its status as a prominent and rapidly developing city, serving as a business and industrial hub in East Java. Surabaya plays a pivotal role in the growth of East Java, which boasts the second-highest Gross Regional Domestic Product (GRDP) in Indonesia, amounting to Rp2.730.9 trillion in 2022, according to BPS data. Given its potential as a city home to numerous industries, micro, small, and medium enterprises (UMKM), and a burgeoning creative economy, it's apt for Subaru to expand its presence to East Java by commencing operations at Plaza Subaru Surabaya starting today.
"With the establishment of this new dealership in this strategic region, we aim to offer easier access for our customers in Surabaya and its surrounding areas to avail 3S services (Sales, Service, and Spare Parts). Plaza Subaru Surabaya is situated on a 534 m2 land area, featuring 4 display units in the showroom area and 2 working bays in the workshop area," added Arie.
During the grand opening of Plaza Subaru Surabaya, Subaru Indonesia also unveiled 3 models making their debut in East Java for the first time: The all-new Subaru Crosstrek, The all-new Subaru WRX sedan, and The all-new Subaru WRX Wagon. These three models come equipped with 4 key features – Subaru Global Platform, Symmetrical All-wheel Drive, Boxer Engine, and Subaru EyeSight. Furthermore, all vehicles marketed by Subaru Indonesia through the official Plaza Subaru dealer network are equipped with a 3-year / 100,000 km warranty, free servicing for 3 years / 50,000 km (whichever comes first), and a 3-year Subaru Roadside Assistance, offering round-the-clock emergency support.
The All-New Subaru WRX
Upon its launch, the All-New Subaru WRX is introduced with 2 transmission variants:
The Subaru WRX M/T (manual) is offered at a price of Rp. 864,500,000,- (On-the-road Surabaya)
The Subaru WRX tS A/T EyeSight® is offered at a price of Rp. 964,500,000,- (On-the-road Surabaya)
Meanwhile, the All-New Subaru WRX Wagon is introduced with 2 trim variants:
The Subaru WRX Wagon GT-S EyeSight® is offered at a price of Rp. 990,500,000,- (On-the-road Surabaya)
The Subaru WRX Wagon tS EyeSight® is offered at a price of Rp. 1,044,500,000,- (On-the-road Surabaya)
All variants of the all-new Subaru WRX, marketed through the official Plaza Subaru dealer network, come with a 3-year / 100,000 km warranty, complimentary 3-year / 50,000 km servicing (whichever comes first), and also a 3-year Subaru Roadside Assistance (SRA) – a 24/7 emergency support service. The Subaru WRX offers 8 exterior color options: World Rally Blue, Solar Orange Pearl, Ignition Red, Sapphire Blue Pearl, Ceramic White, Ice Silver Metallic, Magnetite Grey Metallic, and Crystal Black Silica.
The all-new Subaru WRX is equipped with a 2.4-liter Turbo BOXER® engine that delivers 275ps of power and 350Nm of torque. Peak torque is felt from as low as 2,000 rpm. It strikes a balance between power and smooth daily usability, alongside efficient fuel consumption. You have the choice of two transmissions: a 6-speed Manual and an 8-speed Automatic Subaru Performance Transmission (SPT). This setup facilitates power distribution to all four wheels, enhancing responsiveness. The Variable Torque Distribution AWD system allows for 30% faster upshifts and 50% faster downshifts compared to the previous generation.
In addition to the two transmission options and body choices, Subaru Indonesia is proud to introduce the tS variant (Tuned by STI) developed in collaboration with Subaru Tecnica International, Subaru's motorsport division, for The all-new SUBARU WRX and The all-new SUBARU WRX Wagon models. This variant boasts distinct features:
Adaptive suspension tuned by STI
STI Exhaust muffler
STI Steering wheel
STI Sports seat materials
These differences also enable The all-new SUBARU WRX tS A/T EyeSight® and The all-new SUBARU WRX Wagon tS - EyeSight® to offer 5 Driving modes: Comfort, Normal, Sport, Sport+, and Individual.
The all-new SUBARU WRX has been equipped with the latest generation of Subaru EyeSight® active safety features. These features include: Pre-Collision Braking, Autonomous Emergency Steering, Emergency Lane Keep Assist, Lane Departure Prevention, Lane Centering Control / Preceding Vehicle, Adaptive Steering Control, Adaptive Cruise Control, Reverse Automatic Braking (RAB), Subaru Rear Vehicle Detection, Blind Spot Detection (BSD) / Lane Change Assist (LCA), and Rear Cross Traffic Alert. The latest active safety feature from Subaru in Indonesia is the Driver Monitoring System technology, which reads the driver's biometric facial data to adjust driver profiles (seat settings, entertainment, and mirror angles), as well as providing a warning function if the driver feels drowsy.
The All-new Subaru Crosstrek
Subaru Indonesia introduces the all-new Subaru Crosstrek 2.0i-S EyeSight at a price of Rp.554,500,000,- (On-the-road Surabaya). This all-new Subaru Crosstrek, marketed through the official Plaza Subaru dealer network, is offered with a 3-year / 100,000 km Warranty, complimentary 3-year / 50,000 km servicing (whichever comes first), and also a 3-year Subaru Roadside Assistance, providing 24/7 emergency support.
Key Features of the all-new Subaru Crosstrek:
New SUBARU COMPACT SUV platform, Subaru Global Platform with increased torsional rigidity by up to +10% compared to the previous generation.
Global design language "Subaru BOLDER" combined with the "Dynamism" language, presenting bold design lines from fender curves, body, and roof to an enlarged grille.
Highest ground clearance in its class, 220 mm or 8.7 inches.
Latest interior with a "Horizontal Line Dashboard" that provides a spacious yet ergonomic impression, and a center console with a diagonal composition that emphasizes dynamism.
Innovatively designed seats that support and align the pelvis, preventing excessive movement at the driver's head. This design enhances driving comfort by reducing hand movement and vibrations caused by uneven road surfaces.
Seats directly mounted to the Subaru Global Platform chassis. Drastically reduces vibrations and disruptive centrifugal movements, significantly enhancing driving comfort.
11.6-inch multimedia display that can wirelessly connect with Apple CarPlay and Android Auto. X-MODE settings can also be adjusted on this touchscreen.
BOXER® 2.000cc engine producing 156ps and 196Nm. Comes with minimized vibrations and noise, improved torque delivery, and increased reliability.
Power is transmitted to all 4 wheels through Lineartronic transmission and Active Torque Split AWD. Lineartronic ensures efficient and smooth engine revolutions. Active Torque Split AWD ensures torque is distributed to the wheels needing the most grip.
A total of eight color options: Sun Blaze Pearl, Oasis Blue, Crystal White Pearl, Ice Silver Metallic, Magnetite Grey Metallic, Offshore Blue Metallic, Pure Red, and Crystal Black Silica.
Interior textures emphasizing "Outdoor Life, Exciting Life" are present through the Mountain Design on front and rear door sill plates, Pad shape on rear doors, and Diamond Forest Design in the cargo area.
The all-new Subaru Crosstrek is also equipped with the latest generation of Subaru EyeSight® active safety features, including an additional wide-angle mono camera that complements the two stereo cameras. The newly adopted mono camera enables the recognition of motorcycles and pedestrians at wider angles compared to stereo cameras when driving at low speeds. This technology enhances the performance of the Pre-Collision Braking feature. The Subaru EyeSight® features in the CROSSTREK encompass: Pre-Collision Braking, Autonomous Emergency Steering, Emergency Lane Keep Assist, Lane Departure Prevention, Lane Centering Control / Preceding Vehicle Adaptive Steering Control, Adaptive Cruise Control, Reverse Automatic Braking (RAB), Subaru Rear Vehicle Detection, Blind Spot Detection (BSD) / Lane Change Assist (LCA), and Rear Cross Traffic Alert. Also introduced in this third-generation Subaru Crosstrek is the Driver Monitoring System technology that reads the driver's biometric facial data to adjust driver profiles (seat settings, entertainment, and mirror angles), as well as a warning function if the driver becomes drowsy or their gaze strays from the road.
To learn more about Subaru in Indonesia, consumers can contact a Subaru Sales Consultant or message us on WhatsApp at +62851-8688-6060, or visit our website at www.subaruindonesia.com.
Media Contact:
Ismail Ashlan, Deputy General Manager, Subaru Indonesia
Delya Pratiwi, Marketing Communications Analyst, Subaru Indonesia
Surabaya, May 25, 2023 – Today, Subaru Indonesia, in collaboration with its authorized dealer network Plaza Subaru, officially inaugurated the 3S dealer (Sales, Service, and Spare Parts), Plaza Subaru Surabaya, located at Jl. Mayjen HR. Muhammad No. 149, Surabaya. On this occasion, Subaru Indonesia also introduced the legendary model, The all-new Subaru WRX, and the latest compact SUV, The all-new Subaru Crosstrek, for the East Java region. The inauguration of Plaza Subaru Surabaya signifies Subaru's commitment to developing its brand and services through an official dealer network that adheres to international standards set by Subaru Corporation Japan and the distinctive hospitality of Omotenashi at every touchpoint with customers.
"The inauguration of Plaza Subaru Surabaya with its comprehensive 3S facilities underscores Subaru's dedication to enhancing its brand and services through an official dealer network that upholds international standards set by Subaru Corporation Japan and the unique Omotenashi hospitality at every customer interaction point. Our vision is to provide 'Enjoyment and Peace of Mind' throughout every process with customers and Subaru enthusiasts. Surabaya city itself is the economic heart of East Java province, experiencing rapid economic growth. This background factored into choosing this location to establish Subaru's third official dealership in Indonesia," said Arie Christopher, Chief Operating Officer of Subaru Indonesia.
Surabaya was chosen as the site for Subaru's third dealership in Indonesia due to its status as a prominent and rapidly developing city, serving as a business and industrial hub in East Java. Surabaya plays a pivotal role in the growth of East Java, which boasts the second-highest Gross Regional Domestic Product (GRDP) in Indonesia, amounting to Rp2.730.9 trillion in 2022, according to BPS data. Given its potential as a city home to numerous industries, micro, small, and medium enterprises (UMKM), and a burgeoning creative economy, it's apt for Subaru to expand its presence to East Java by commencing operations at Plaza Subaru Surabaya starting today.
"With the establishment of this new dealership in this strategic region, we aim to offer easier access for our customers in Surabaya and its surrounding areas to avail 3S services (Sales, Service, and Spare Parts). Plaza Subaru Surabaya is situated on a 534 m2 land area, featuring 4 display units in the showroom area and 2 working bays in the workshop area," added Arie.
During the grand opening of Plaza Subaru Surabaya, Subaru Indonesia also unveiled 3 models making their debut in East Java for the first time: The all-new Subaru Crosstrek, The all-new Subaru WRX sedan, and The all-new Subaru WRX Wagon. These three models come equipped with 4 key features – Subaru Global Platform, Symmetrical All-wheel Drive, Boxer Engine, and Subaru EyeSight. Furthermore, all vehicles marketed by Subaru Indonesia through the official Plaza Subaru dealer network are equipped with a 3-year / 100,000 km warranty, free servicing for 3 years / 50,000 km (whichever comes first), and a 3-year Subaru Roadside Assistance, offering round-the-clock emergency support.
The All-New Subaru WRX
Upon its launch, the All-New Subaru WRX is introduced with 2 transmission variants:
The Subaru WRX M/T (manual) is offered at a price of Rp. 864,500,000,- (On-the-road Surabaya)
The Subaru WRX tS A/T EyeSight® is offered at a price of Rp. 964,500,000,- (On-the-road Surabaya)
Meanwhile, the All-New Subaru WRX Wagon is introduced with 2 trim variants:
The Subaru WRX Wagon GT-S EyeSight® is offered at a price of Rp. 990,500,000,- (On-the-road Surabaya)
The Subaru WRX Wagon tS EyeSight® is offered at a price of Rp. 1,044,500,000,- (On-the-road Surabaya)
All variants of the all-new Subaru WRX, marketed through the official Plaza Subaru dealer network, come with a 3-year / 100,000 km warranty, complimentary 3-year / 50,000 km servicing (whichever comes first), and also a 3-year Subaru Roadside Assistance (SRA) – a 24/7 emergency support service. The Subaru WRX offers 8 exterior color options: World Rally Blue, Solar Orange Pearl, Ignition Red, Sapphire Blue Pearl, Ceramic White, Ice Silver Metallic, Magnetite Grey Metallic, and Crystal Black Silica.
The all-new Subaru WRX is equipped with a 2.4-liter Turbo BOXER® engine that delivers 275ps of power and 350Nm of torque. Peak torque is felt from as low as 2,000 rpm. It strikes a balance between power and smooth daily usability, alongside efficient fuel consumption. You have the choice of two transmissions: a 6-speed Manual and an 8-speed Automatic Subaru Performance Transmission (SPT). This setup facilitates power distribution to all four wheels, enhancing responsiveness. The Variable Torque Distribution AWD system allows for 30% faster upshifts and 50% faster downshifts compared to the previous generation.
In addition to the two transmission options and body choices, Subaru Indonesia is proud to introduce the tS variant (Tuned by STI) developed in collaboration with Subaru Tecnica International, Subaru's motorsport division, for The all-new SUBARU WRX and The all-new SUBARU WRX Wagon models. This variant boasts distinct features:
Adaptive suspension tuned by STI
STI Exhaust muffler
STI Steering wheel
STI Sports seat materials
These differences also enable The all-new SUBARU WRX tS A/T EyeSight® and The all-new SUBARU WRX Wagon tS - EyeSight® to offer 5 Driving modes: Comfort, Normal, Sport, Sport+, and Individual.
The all-new SUBARU WRX has been equipped with the latest generation of Subaru EyeSight® active safety features. These features include: Pre-Collision Braking, Autonomous Emergency Steering, Emergency Lane Keep Assist, Lane Departure Prevention, Lane Centering Control / Preceding Vehicle, Adaptive Steering Control, Adaptive Cruise Control, Reverse Automatic Braking (RAB), Subaru Rear Vehicle Detection, Blind Spot Detection (BSD) / Lane Change Assist (LCA), and Rear Cross Traffic Alert. The latest active safety feature from Subaru in Indonesia is the Driver Monitoring System technology, which reads the driver's biometric facial data to adjust driver profiles (seat settings, entertainment, and mirror angles), as well as providing a warning function if the driver feels drowsy.
The All-new Subaru Crosstrek
Subaru Indonesia introduces the all-new Subaru Crosstrek 2.0i-S EyeSight at a price of Rp.554,500,000,- (On-the-road Surabaya). This all-new Subaru Crosstrek, marketed through the official Plaza Subaru dealer network, is offered with a 3-year / 100,000 km Warranty, complimentary 3-year / 50,000 km servicing (whichever comes first), and also a 3-year Subaru Roadside Assistance, providing 24/7 emergency support.
Key Features of the all-new Subaru Crosstrek:
New SUBARU COMPACT SUV platform, Subaru Global Platform with increased torsional rigidity by up to +10% compared to the previous generation.
Global design language "Subaru BOLDER" combined with the "Dynamism" language, presenting bold design lines from fender curves, body, and roof to an enlarged grille.
Highest ground clearance in its class, 220 mm or 8.7 inches.
Latest interior with a "Horizontal Line Dashboard" that provides a spacious yet ergonomic impression, and a center console with a diagonal composition that emphasizes dynamism.
Innovatively designed seats that support and align the pelvis, preventing excessive movement at the driver's head. This design enhances driving comfort by reducing hand movement and vibrations caused by uneven road surfaces.
Seats directly mounted to the Subaru Global Platform chassis. Drastically reduces vibrations and disruptive centrifugal movements, significantly enhancing driving comfort.
11.6-inch multimedia display that can wirelessly connect with Apple CarPlay and Android Auto. X-MODE settings can also be adjusted on this touchscreen.
BOXER® 2.000cc engine producing 156ps and 196Nm. Comes with minimized vibrations and noise, improved torque delivery, and increased reliability.
Power is transmitted to all 4 wheels through Lineartronic transmission and Active Torque Split AWD. Lineartronic ensures efficient and smooth engine revolutions. Active Torque Split AWD ensures torque is distributed to the wheels needing the most grip.
A total of eight color options: Sun Blaze Pearl, Oasis Blue, Crystal White Pearl, Ice Silver Metallic, Magnetite Grey Metallic, Offshore Blue Metallic, Pure Red, and Crystal Black Silica.
Interior textures emphasizing "Outdoor Life, Exciting Life" are present through the Mountain Design on front and rear door sill plates, Pad shape on rear doors, and Diamond Forest Design in the cargo area.
The all-new Subaru Crosstrek is also equipped with the latest generation of Subaru EyeSight® active safety features, including an additional wide-angle mono camera that complements the two stereo cameras. The newly adopted mono camera enables the recognition of motorcycles and pedestrians at wider angles compared to stereo cameras when driving at low speeds. This technology enhances the performance of the Pre-Collision Braking feature. The Subaru EyeSight® features in the CROSSTREK encompass: Pre-Collision Braking, Autonomous Emergency Steering, Emergency Lane Keep Assist, Lane Departure Prevention, Lane Centering Control / Preceding Vehicle Adaptive Steering Control, Adaptive Cruise Control, Reverse Automatic Braking (RAB), Subaru Rear Vehicle Detection, Blind Spot Detection (BSD) / Lane Change Assist (LCA), and Rear Cross Traffic Alert. Also introduced in this third-generation Subaru Crosstrek is the Driver Monitoring System technology that reads the driver's biometric facial data to adjust driver profiles (seat settings, entertainment, and mirror angles), as well as a warning function if the driver becomes drowsy or their gaze strays from the road.
To learn more about Subaru in Indonesia, consumers can contact a Subaru Sales Consultant or message us on WhatsApp at +62851-8688-6060, or visit our website at www.subaruindonesia.com.
Media Contact:
Ismail Ashlan, Deputy General Manager, Subaru Indonesia
Delya Pratiwi, Marketing Communications Analyst, Subaru Indonesia
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