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Local News

Grand Opening: Plaza Subaru Batam

Aug 08, 2022

 


Batam, 8 August 2022 – Today, Subaru Corporation Japan and PT Plaza Auto Mega inaugurated Plaza Subaru Batam, the latest Subaru’s 3S (Sales, Service and Spare parts) dealership located on Jl. Yos Sudarso blok A No.1, Sungai Panas, Batam City. On the same occasion, Subaru Indonesia also introduced a medium SUV, a global key product, the all-new Subaru Forester for Kepulauan Riau greater area. Plaza Subaru Batam was inaugurated by Subaru Corporation Japan represented by Subaru Koizumi, Overseas Sales & Marketing Division, Subaru Corporation Japan, the core management of Subaru Indonesia represented by Paula Dewiyanti, President Director of Subaru Indonesia, and Arie Christopher, Chief Operating Officer of Subaru Indonesia, as well witnessed by Harlas Buana, Director of Batam Free Trade Zone and Free Port Concession Agency (BP Batam).


Arie Christopher, Chief Operating Officer, Subaru Indonesia said, “From the research and surveys we have conducted over the last 2 years, Batam city has become very special from its very high economic growth of up to 4.75 percent, higher than the national economic growth of 3,69%1 (YoY) in 2021. Batam City is also the largest city in the Riau Islands Province and part of the Batam-Bintan-Karimun free trade zone. On the other hand, Batam City has a large and varied population of Subaru vehicles, with the second-highest population of vehicles after Jabodetabek. Therefore, it is a logical step for us to make an initial investment of Rp. 15 billion through the opening of the 3S Plaza Subaru Batam dealership facility. Occupying an area of ​​1800m2, Plaza Subaru Batam has a Showroom area with 3 display vehicles, and a workshop area with 4 working bays, as well as 2 service receptions to serve Subarists in Batam, according to the #SubaruidCARE campaign, because our concern for customers is number 1”.


Batam is an industrial city with a very strategic location and very rapid growth. With a population that has grown by 158 times since the 1970s, Batam City is now home to 1,193,0882 people. Located on international shipping lanes, Batam City has a very close distance and is directly adjacent to Singapore and Malaysia. Plaza Subaru Batam is strategically located in the center of Batam City and is located on the Yos Sudarso-Sudirman protocol road which connects the city center with Hang Nadim International Airport and Batu Ampar Harbor, as well as the Batam Harbor Bay Area which is the entrance and exit for foreign tourists, especially from Singapore to Batam. The existence of 3S facilities in this strategic location will certainly make it easier for Subaru customers to enjoy the latest products with the latest Subaru Core Technology, and the #SubaruidCARE service, or the value of caring for customers, typical of this Japanese brand.


The growth of Batam City is also inseparable from the change in the leadership of BP Batam, led by the Mayor of Batam, which makes regional growth programs integrated and creates a conducive investment climate. "Of course, the greatest appreciation aims toward Batam Free Trade Area and Free Port Concession Agency (BP Batam) which provides investment convenience, that proves the real slogan of Batam as an Industrial City and an Investment-friendly City," Arie added in his speech.




On the same occasion, Subaru Koizumi, Overseas Sales & Marketing Division, Subaru Corporation Japan also expressed his joy, "Today Subaru can see the commitment of PT Plaza Auto Mega as Subaru's brand holder in Indonesia through investments and developments made since the opening of the 3S facility in Alam Sutera on May 18, 2022. With a large population of Subaru vehicles and Batam's position as a free trade zone, I have confidence that Plaza Subaru Batam will greatly develop in the future. With the facilities inaugurated today, of course, we believe we can deliver "Enjoyment and Peace of Mind" and care more about the loyal Subaru users who have believed in this brand for years".


At the grand opening ceremony of Plaza Subaru Batam, Subaru Indonesia also introduced The all-new Subaru Forester. All the all-new Subaru Foresters marketed through PT Plaza Auto Mega, are offered with a 3-year / 100,000 km warranty, 3 years / 50,000 km free service (depending on which one is reached first), as well as a 3-year Subaru Roadside Assistance, assistance service 24/7 emergency. There are 8 (eight) exterior color choices; Horizon Blue Pearl, Crystal Black Silica, Crimson Red Pearl, Crystal White Pearl, Magnetite Gray Metallic, Autumn Green Metallic, Ice Silver Metallic, and Brilliant Bronze Metallic.


Four key features of the all-new Subaru Forester.

Subaru Global Platform.

Over 50 years, Subaru is well known for its reputation as a manufacturer that pays attention to the safety of passengers and road users. The use of the Subaru Global Platform proves its dedication to “safety” research goes one step further. The Subaru Global Platform enables up to 40% better impact absorption, up to 50% reduced body roll, and up to 70% increased rigidity to provide passengers with a sense of security, dynamic driving impression, and comfort.


Symmetrical All-Wheel Drive and X-Mode.

Symmetrical All-Wheel Drive has been Subaru's identity for more than 30 years. The Symmetrical All-Wheel Drive system on the all-new Subaru Forester is the latest refinement that gives the impression of agile driving, and easy control. The Symmetrical All-Wheel Drive system enables full-time four-wheel drive, ensuring optimal traction in all road conditions.


BOXER Engine.

The all-new Subaru Forester marketed in Indonesia is equipped with 1 engine choice, the Subaru FB20, BOXER Engine, 4-cylinder, 2.0L Naturally Aspirated which produces 152hp of power at 6000rpm and torque of up to 196Nm at 4000rpm. The engine uses a 7-speed Lineartronic CVT transmission and Active Torque Split AWD for a smooth and even distribution of power in all revs and road conditions. This combination of engine and transmission offers a balance between performance and fuel consumption.


Subaru EyeSight.

Subaru EyeSight is an Advanced Safety Equipment that has been developed by Subaru for more than 30 years with the principle of assisting the driver with 2 additional eyes. The Subaru EyeSight feature installed on the Subaru Forester model year 2022 has received the most recent refinement and is entering its 4th generation. The focus of this technology development is to provide enjoyment and peace of mind in driving in any condition.


Subaru Forester 2.0i-S EyeSight is equipped with several key Subaru EyeSight features, such as Adaptive Cruise Control that can follow the speed of the car in front of you according to the maximum speed input, Pre-Collision Braking, Pre-Collision Throttle management to reduce potential incidents. There is also a Lead vehicle start alert that helps us follow the car in front of us at traffic lights, Lane departure warning, Lane sway warming, and Lane keep assist which ensures the car is on the right track, and Subaru Rear-vehicle detection (RSVD) which minimizes the risk in blind spot side.


Kontak Media:

Ismail Ashlan, Marketing Communications Manager, Subaru Indonesia

[email protected]

Delya Pratiwi, Marketing Communications Analyst, Subaru Indonesia

[email protected]

 


Batam, 8 August 2022 – Today, Subaru Corporation Japan and PT Plaza Auto Mega inaugurated Plaza Subaru Batam, the latest Subaru’s 3S (Sales, Service and Spare parts) dealership located on Jl. Yos Sudarso blok A No.1, Sungai Panas, Batam City. On the same occasion, Subaru Indonesia also introduced a medium SUV, a global key product, the all-new Subaru Forester for Kepulauan Riau greater area. Plaza Subaru Batam was inaugurated by Subaru Corporation Japan represented by Subaru Koizumi, Overseas Sales & Marketing Division, Subaru Corporation Japan, the core management of Subaru Indonesia represented by Paula Dewiyanti, President Director of Subaru Indonesia, and Arie Christopher, Chief Operating Officer of Subaru Indonesia, as well witnessed by Harlas Buana, Director of Batam Free Trade Zone and Free Port Concession Agency (BP Batam).


Arie Christopher, Chief Operating Officer, Subaru Indonesia said, “From the research and surveys we have conducted over the last 2 years, Batam city has become very special from its very high economic growth of up to 4.75 percent, higher than the national economic growth of 3,69%1 (YoY) in 2021. Batam City is also the largest city in the Riau Islands Province and part of the Batam-Bintan-Karimun free trade zone. On the other hand, Batam City has a large and varied population of Subaru vehicles, with the second-highest population of vehicles after Jabodetabek. Therefore, it is a logical step for us to make an initial investment of Rp. 15 billion through the opening of the 3S Plaza Subaru Batam dealership facility. Occupying an area of ​​1800m2, Plaza Subaru Batam has a Showroom area with 3 display vehicles, and a workshop area with 4 working bays, as well as 2 service receptions to serve Subarists in Batam, according to the #SubaruidCARE campaign, because our concern for customers is number 1”.


Batam is an industrial city with a very strategic location and very rapid growth. With a population that has grown by 158 times since the 1970s, Batam City is now home to 1,193,0882 people. Located on international shipping lanes, Batam City has a very close distance and is directly adjacent to Singapore and Malaysia. Plaza Subaru Batam is strategically located in the center of Batam City and is located on the Yos Sudarso-Sudirman protocol road which connects the city center with Hang Nadim International Airport and Batu Ampar Harbor, as well as the Batam Harbor Bay Area which is the entrance and exit for foreign tourists, especially from Singapore to Batam. The existence of 3S facilities in this strategic location will certainly make it easier for Subaru customers to enjoy the latest products with the latest Subaru Core Technology, and the #SubaruidCARE service, or the value of caring for customers, typical of this Japanese brand.


The growth of Batam City is also inseparable from the change in the leadership of BP Batam, led by the Mayor of Batam, which makes regional growth programs integrated and creates a conducive investment climate. "Of course, the greatest appreciation aims toward Batam Free Trade Area and Free Port Concession Agency (BP Batam) which provides investment convenience, that proves the real slogan of Batam as an Industrial City and an Investment-friendly City," Arie added in his speech.




On the same occasion, Subaru Koizumi, Overseas Sales & Marketing Division, Subaru Corporation Japan also expressed his joy, "Today Subaru can see the commitment of PT Plaza Auto Mega as Subaru's brand holder in Indonesia through investments and developments made since the opening of the 3S facility in Alam Sutera on May 18, 2022. With a large population of Subaru vehicles and Batam's position as a free trade zone, I have confidence that Plaza Subaru Batam will greatly develop in the future. With the facilities inaugurated today, of course, we believe we can deliver "Enjoyment and Peace of Mind" and care more about the loyal Subaru users who have believed in this brand for years".


At the grand opening ceremony of Plaza Subaru Batam, Subaru Indonesia also introduced The all-new Subaru Forester. All the all-new Subaru Foresters marketed through PT Plaza Auto Mega, are offered with a 3-year / 100,000 km warranty, 3 years / 50,000 km free service (depending on which one is reached first), as well as a 3-year Subaru Roadside Assistance, assistance service 24/7 emergency. There are 8 (eight) exterior color choices; Horizon Blue Pearl, Crystal Black Silica, Crimson Red Pearl, Crystal White Pearl, Magnetite Gray Metallic, Autumn Green Metallic, Ice Silver Metallic, and Brilliant Bronze Metallic.


Four key features of the all-new Subaru Forester.

Subaru Global Platform.

Over 50 years, Subaru is well known for its reputation as a manufacturer that pays attention to the safety of passengers and road users. The use of the Subaru Global Platform proves its dedication to “safety” research goes one step further. The Subaru Global Platform enables up to 40% better impact absorption, up to 50% reduced body roll, and up to 70% increased rigidity to provide passengers with a sense of security, dynamic driving impression, and comfort.


Symmetrical All-Wheel Drive and X-Mode.

Symmetrical All-Wheel Drive has been Subaru's identity for more than 30 years. The Symmetrical All-Wheel Drive system on the all-new Subaru Forester is the latest refinement that gives the impression of agile driving, and easy control. The Symmetrical All-Wheel Drive system enables full-time four-wheel drive, ensuring optimal traction in all road conditions.


BOXER Engine.

The all-new Subaru Forester marketed in Indonesia is equipped with 1 engine choice, the Subaru FB20, BOXER Engine, 4-cylinder, 2.0L Naturally Aspirated which produces 152hp of power at 6000rpm and torque of up to 196Nm at 4000rpm. The engine uses a 7-speed Lineartronic CVT transmission and Active Torque Split AWD for a smooth and even distribution of power in all revs and road conditions. This combination of engine and transmission offers a balance between performance and fuel consumption.


Subaru EyeSight.

Subaru EyeSight is an Advanced Safety Equipment that has been developed by Subaru for more than 30 years with the principle of assisting the driver with 2 additional eyes. The Subaru EyeSight feature installed on the Subaru Forester model year 2022 has received the most recent refinement and is entering its 4th generation. The focus of this technology development is to provide enjoyment and peace of mind in driving in any condition.


Subaru Forester 2.0i-S EyeSight is equipped with several key Subaru EyeSight features, such as Adaptive Cruise Control that can follow the speed of the car in front of you according to the maximum speed input, Pre-Collision Braking, Pre-Collision Throttle management to reduce potential incidents. There is also a Lead vehicle start alert that helps us follow the car in front of us at traffic lights, Lane departure warning, Lane sway warming, and Lane keep assist which ensures the car is on the right track, and Subaru Rear-vehicle detection (RSVD) which minimizes the risk in blind spot side.


Kontak Media:

Ismail Ashlan, Marketing Communications Manager, Subaru Indonesia

[email protected]

Delya Pratiwi, Marketing Communications Analyst, Subaru Indonesia

[email protected]